February 13, 2009


The Liz Claiborne Company's new fashion stimulus plan is Isaac Mizrahi. His first collection as creative director of the brand launches this month. The advertising (as seen in March issues) includes friends and acquaintances of people actually involved with the campaign--real women whose ages span 5 decades. What do they all have in common? A "perpetual 35-ness" says Mizrahi, the age when women are "perfectly ripe"... confident yet still young. By April, most of the collection will be ready to pick at lizclaiborne.com. Can Isaac save the languishing Liz brand? We wish him all best. But, our trips to Target will not be the same without him! (Mizrahi collections sold as much as $300 million per year at Target during the designers 5-year run).

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