January 28, 2009

The DOMINO Effect | Advertising 2009

I received a press-release today announcing the closing of Domino magazine. I know this was extremely difficult for Condé Nast Publications who had planned to increase the magazine's 800,000+ circulation in 2009. It's a tough time for magazines as advertising budgets are being cut daily, particularly in the shelter-book category. But Domino was more than just that - it was shopping in Marrakech, fun fetes & entertaining ideas, both simple & fussy decorating, great sourcing & scouting. In fact, my June/July 2008 issue has 22 dog-eared pages. I will miss reading "10 things that make me happy" and calling my sister-in-law Agi to compare notes on our favorite things about each issue. Hats-off to Deborah Needleman and staff for keeping us entertained and excited to go to bed early on the days their magazine arrived ~ so we could carefully read every word and scour every page before falling asleep.

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